Absolutely! Here’s a 1,000-word blog post on how to use Pinterest for blogging success — perfect for beginners or anyone looking to grow their blog traffic and income.
How to Blog on Pinterest: A Step-by-Step Guide to Growing Your Blog and Making Money
If you’re a blogger looking for a steady stream of traffic, Pinterest can be your best friend. While many think of Pinterest as just a social media app for recipes and DIY crafts, it’s actually a powerful visual search engine that drives millions of visitors to blogs every day.
In fact, many successful bloggers get 50–80% of their website traffic from Pinterest alone. Whether you blog about food, fashion, travel, or personal finance, Pinterest can help you reach a massive audience, grow your brand, and even make money.
In this post, we’ll walk through everything you need to know about how to blog on Pinterest — from setting up your account to creating viral pins and turning Pinterest traffic into income.
Step 1: Understand What Pinterest Really Is
Before diving in, it’s important to understand what Pinterest actually does.
Pinterest isn’t like Instagram or Facebook. While those platforms focus on social interactions, Pinterest is a visual search engine — like Google, but with images.
People come to Pinterest to find ideas and inspiration:
- “Healthy breakfast recipes”
- “Small living room ideas”
- “How to make money online”
When your pins (images linked to your blog posts) show up in search results, users click on them and are taken directly to your blog. That means Pinterest can send you consistent, targeted traffic for months or even years.
Step 2: Create a Pinterest Business Account
If you want to use Pinterest to promote your blog, you need a Pinterest Business Account. It’s free and unlocks important tools like analytics and rich pins.
Here’s how to set it up:
- Go to Pinterest Business and click “Create Account.”
- Enter your business name, email, and password.
- Choose a profile name that matches your blog (for example, “Healthy Eats by Sarah”).
- Upload a clear, professional profile picture (your face or your logo).
- Add a short bio explaining what you share and who it’s for. Example:
“Helping busy moms eat healthy and save time in the kitchen.” - Add your website URL and claim your domain.
Once your account is set up, switch to a Pinterest Business profile if you already have a personal one.
Step 3: Optimize Your Pinterest Profile for SEO
Pinterest uses keywords to decide what your pins are about and who should see them. That means your profile and boards need to be SEO-friendly.
Here’s what to optimize:
- Display Name: Include your niche keywords.
Example: “Sarah | Healthy Recipes & Meal Planning Tips.” - Bio: Describe your blog’s purpose using relevant keywords.
Example: “Easy and healthy recipes, weekly meal prep ideas, and nutrition tips for busy families.” - Boards: Create at least 10–15 boards that match your blog categories.
Examples:- Healthy Breakfast Ideas
- Budget-Friendly Meals
- Weight Loss Tips for Beginners
- Meal Prep Recipes
Each board should have a keyword-rich title and description so Pinterest can understand what it’s about.
Step 4: Create Click-Worthy Pins for Your Blog Posts
Your pins are the images that represent your blog posts. To stand out on Pinterest, your pins must be eye-catching, informative, and optimized for clicks.
Here’s how to create great pins:
1. Use the Right Size
Pinterest recommends a 2:3 aspect ratio (for example, 1000 x 1500 pixels). Vertical images perform best.
2. Design with Tools Like Canva
Canva has dozens of Pinterest templates that make it easy to design professional-looking pins. Add:
- Bold, easy-to-read text overlays
- High-quality background images
- Your brand colors and fonts
- Your blog URL or logo for branding
3. Write Compelling Titles
Your pin title should grab attention and make people want to click. Examples:
- “10 Quick Dinner Recipes for Busy Nights”
- “How to Start a Blog That Actually Makes Money”
- “Small Apartment Decor Ideas You’ll Love”
4. Add a Keyword-Rich Description
In the description, include your main keywords naturally and add a call-to-action (CTA). Example:
“Looking for easy, healthy breakfast recipes? Try these 10 delicious ideas that take under 10 minutes! Click to read more.”
Step 5: Pin Consistently and Strategically
Consistency is key to growing on Pinterest. The platform rewards users who pin regularly and stay active.
1. How Often Should You Pin?
Aim to pin 5–15 times per day. You can mix new pins with repins of your existing content.
2. Use a Scheduler
Tools like Tailwind or Pinterest’s built-in scheduler can automate your posting so you stay consistent without spending hours every day.
3. Pin to the Right Boards
Each new pin should be saved to the most relevant board first. Then, you can share it to other related boards over time.
4. Focus on Fresh Pins
Pinterest values fresh content, which means new images or designs that link to your existing posts. Even if the blog post is old, you can create new pins for it to reach new audiences.
Step 6: Use Pinterest Analytics to Track Your Progress
Pinterest provides detailed analytics that show how your pins are performing.
Key metrics to watch:
- Impressions: How many times your pin was seen
- Saves: How many people pinned it to their own boards (a good sign of engagement)
- Outbound Clicks: How many users clicked through to your blog
Study these metrics regularly to understand what type of content performs best. If certain pins get lots of clicks, create more like them!
Step 7: Turn Pinterest Traffic Into Blog Income
Pinterest brings traffic — but traffic alone doesn’t make money. You need to monetize your blog effectively.
Here’s how to turn Pinterest visitors into income:
1. Use Affiliate Links
If your blog includes affiliate links (through programs like Amazon Associates or ShareASale), Pinterest traffic can lead to affiliate sales when readers buy products you recommend.
2. Display Ads
Join ad networks like Google AdSense, Mediavine, or Raptive once you have enough traffic. More Pinterest visitors = more ad revenue.
3. Build an Email List
Offer a freebie (like a checklist or eBook) in exchange for readers’ email addresses. You can later promote your products, services, or affiliate offers directly.
4. Sell Digital Products
Pinterest users love visual and creative ideas. You can sell printables, planners, templates, or digital guides related to your niche.
Step 8: Stay Consistent and Keep Learning
Pinterest success doesn’t happen overnight. It can take 3–6 months for your pins to gain traction, but once they do, they can bring you traffic for years.
To stay ahead:
- Keep experimenting with different pin designs and keywords.
- Stay updated with Pinterest’s algorithm changes.
- Join Pinterest group boards or Tailwind Communities for more exposure.
The key is consistency — keep creating, keep pinning, and keep improving.
Final Thoughts
Blogging and Pinterest are a perfect match. With the right strategy, you can turn Pinterest into a powerful traffic and income source for your blog.
Start by optimizing your profile, creating engaging pins, and pinning consistently. Focus on helping your audience solve problems through your content, and Pinterest will reward you with steady, long-term traffic.
Whether you’re just starting out or looking to grow your existing blog, Pinterest offers endless opportunities to build your audience and make money doing what you love.
Ready to start?
Create your Pinterest Business Account today, design your first few pins, and watch as your blog begins to grow—one pin at a time.
Would you like me to format this for SEO (with meta description, headings, and keyword suggestions) for publishing on WordPress or Medium?