Here are 200 short, actionable bullet-point tips for doing keyword research for a blog — all concise:


Keyword Research: 200 Short Tips (Bullet Points)

  1. Define your blog’s niche.
  2. Identify audience pain points.
  3. Brainstorm seed keywords.
  4. Use Google Search autocomplete.
  5. Check “People Also Ask.”
  6. Scan “Related Searches.”
  7. Use Google Trends.
  8. Compare trending terms.
  9. Use Google Keyword Planner.
  10. Analyze search volume.
  11. Look for low-competition terms.
  12. Prioritize long-tail keywords.
  13. Target question keywords.
  14. Use SEMrush for keyword data.
  15. Use Ahrefs for keyword ideas.
  16. Use Moz Keyword Explorer.
  17. Use Ubersuggest.
  18. Explore AnswerThePublic.
  19. Mine Reddit threads.
  20. Browse Quora questions.
  21. Check niche forums.
  22. Analyze competitor blogs.
  23. Find keywords competitors rank for.
  24. Spot content gaps.
  25. Use Ahrefs “Content Gap” tool.
  26. Look at competitors’ top pages.
  27. Check competitor meta titles.
  28. Check competitor H2s.
  29. Note repeated keyword themes.
  30. Assess keyword difficulty scores.
  31. Combine high and low KD targets.
  32. Focus on intent matching.
  33. Distinguish informational intent.
  34. Distinguish commercial intent.
  35. Distinguish navigational intent.
  36. Distinguish transactional intent.
  37. Prioritize informational for blogs.
  38. Check SERP for intent clues.
  39. Look at ranking content types.
  40. Identify format expectations.
  41. Target keywords with weak SERPs.
  42. Target keywords with low-quality SERPs.
  43. Spot outdated SERP content.
  44. Use keyword clustering.
  45. Group related keywords.
  46. Build topic clusters.
  47. Assign primary keyword per post.
  48. Add secondary keywords.
  49. Use synonyms naturally.
  50. Avoid keyword cannibalization.
  51. Audit existing posts.
  52. Map keywords to URLs.
  53. Update old posts with new keywords.
  54. Look for evergreen keywords.
  55. Avoid seasonal-only keywords.
  56. Or intentionally target seasonal.
  57. Use trend spikes to plan content.
  58. Target beginner keywords.
  59. Target advanced keywords.
  60. Target problem-solving terms.
  61. Look for tutorial terms.
  62. Seek “best X” terms.
  63. Seek “how to” queries.
  64. Seek “vs” comparison terms.
  65. Seek “review” terms.
  66. Seek product roundup keywords.
  67. Seek location-based keywords.
  68. Check local search variations.
  69. Use keyword modifiers.
  70. Common modifiers: best.
  71. Cheapest.
  72. Fastest.
  73. Easy.
  74. Beginner.
  75. Advanced.
  76. Free.
  77. Online.
  78. Generate more modifiers from SERP.
  79. Use wildcard searches.
  80. “* + keyword” trick.
  81. Mine YouTube autocomplete.
  82. Use YouTube Trends.
  83. Mine Pinterest search.
  84. Mine Amazon search.
  85. Look at book chapter topics.
  86. Look at table of contents.
  87. Pull ideas from course titles.
  88. Scan Udemy courses.
  89. Scrape competitor FAQs.
  90. Review sales pages for terms.
  91. Review product descriptions.
  92. Review support tickets.
  93. Collect recurring concerns.
  94. Gather customer reviews.
  95. Note repeated phrases.
  96. Track social media hashtags.
  97. Track Twitter/X trending topics.
  98. Track LinkedIn posts in niche.
  99. Use Surfer SEO keyword suggestions.
  100. Use MarketMuse ideas.
  101. Use KeywordTool.io.
  102. Use Keyword Sheeter.
  103. Try Soovle multi-engine search.
  104. Try AlsoAsked.
  105. Use ChatGPT for brainstorming.
  106. Mix AI ideas with manual research.
  107. Validate all AI suggestions.
  108. Check real search volume data.
  109. Build a keyword spreadsheet.
  110. Add volume, KD, intent columns.
  111. Categorize by theme.
  112. Categorize by funnel stage.
  113. Segment by difficulty.
  114. Prioritize quick-win keywords.
  115. Prioritize business-relevant keywords.
  116. Prioritize monetizable terms.
  117. Avoid vanity keywords.
  118. Filter out irrelevant terms.
  119. Filter out misleading intent.
  120. Check keyword seasonality.
  121. Compare year-over-year trends.
  122. Identify declining keywords.
  123. Identify rising keywords.
  124. Look for evergreen foundations.
  125. Target keywords with consistent volume.
  126. Inspect “Freshness” SERP signals.
  127. Check if Google favors news.
  128. Avoid keywords dominated by giants.
  129. Avoid SERPs full of ads.
  130. Avoid SERPs full of ecommerce.
  131. Look for SERPs with blogs ranking.
  132. Look for SERPs with forums ranking.
  133. Weak domains = good opportunity.
  134. Low backlink competition = easier win.
  135. Use Ahrefs SERP analysis.
  136. Look at DR/DA of ranking sites.
  137. Look at word count benchmarks.
  138. Spot missing SERP features.
  139. Target keywords with featured snippet potential.
  140. Target “zero-click” opportunities.
  141. Optimize for snippets.
  142. Optimize for FAQs.
  143. Identify image-heavy SERPs.
  144. Identify video-heavy SERPs.
  145. Decide content format per SERP.
  146. Look for ranking patterns.
  147. Compare similar keywords.
  148. Avoid duplicating content.
  149. Merge overlapping topics.
  150. Expand thin ideas into clusters.
  151. Build pillar posts.
  152. Build supporting articles.
  153. Interlink cluster pages.
  154. Look for semantic variations.
  155. Use NLP keyword tools.
  156. Include entities (People/Things).
  157. Use Google’s NLP API suggestions.
  158. Include concept keywords.
  159. Include contextual phrases.
  160. Use competitor backlink anchors.
  161. Look at internal link anchors.
  162. Check Wikipedia keywords.
  163. Pull ideas from Wikipedia headings.
  164. Review related pages on Wikipedia.
  165. Use “Search Console” existing data.
  166. Find queries you already rank for.
  167. Expand those into posts.
  168. Improve posts with near-ranking keywords.
  169. Identify CTR opportunities.
  170. Track impressions for new ideas.
  171. Use Search Console filters.
  172. Look at device differences.
  173. Look at country differences.
  174. Prioritize countries you target.
  175. Identify multilingual opportunities.
  176. Translate keyword lists.
  177. Validate search volume by region.
  178. Analyze intent changes by region.
  179. Track emerging niche topics.
  180. Monitor industry news.
  181. Join industry communities.
  182. Watch competitor content cadence.
  183. Explore patents for future topics.
  184. Follow trending influencers.
  185. Add brand keywords.
  186. Add competitor brand keywords (carefully).
  187. Track user questions via surveys.
  188. Track user questions via email replies.
  189. Ask your audience directly.
  190. Use blog comments as ideas.
  191. Use YouTube comments for ideas.
  192. Use customer interviews.
  193. Analyze internal site search.
  194. Look at abandoned carts queries (if ecommerce).
  195. Collect ideas from chat transcripts.
  196. Revisit keyword list monthly.
  197. Refresh data quarterly.
  198. Retire outdated keywords.
  199. Continuously expand the keyword pool.

If you want, I can condense them to 50, turn them into a checklist, or turn them into a step-by-step guide.

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