Here are 200 short, actionable bullet-point tips for doing keyword research for a blog — all concise:
Keyword Research: 200 Short Tips (Bullet Points)
- Define your blog’s niche.
- Identify audience pain points.
- Brainstorm seed keywords.
- Use Google Search autocomplete.
- Check “People Also Ask.”
- Scan “Related Searches.”
- Use Google Trends.
- Compare trending terms.
- Use Google Keyword Planner.
- Analyze search volume.
- Look for low-competition terms.
- Prioritize long-tail keywords.
- Target question keywords.
- Use SEMrush for keyword data.
- Use Ahrefs for keyword ideas.
- Use Moz Keyword Explorer.
- Use Ubersuggest.
- Explore AnswerThePublic.
- Mine Reddit threads.
- Browse Quora questions.
- Check niche forums.
- Analyze competitor blogs.
- Find keywords competitors rank for.
- Spot content gaps.
- Use Ahrefs “Content Gap” tool.
- Look at competitors’ top pages.
- Check competitor meta titles.
- Check competitor H2s.
- Note repeated keyword themes.
- Assess keyword difficulty scores.
- Combine high and low KD targets.
- Focus on intent matching.
- Distinguish informational intent.
- Distinguish commercial intent.
- Distinguish navigational intent.
- Distinguish transactional intent.
- Prioritize informational for blogs.
- Check SERP for intent clues.
- Look at ranking content types.
- Identify format expectations.
- Target keywords with weak SERPs.
- Target keywords with low-quality SERPs.
- Spot outdated SERP content.
- Use keyword clustering.
- Group related keywords.
- Build topic clusters.
- Assign primary keyword per post.
- Add secondary keywords.
- Use synonyms naturally.
- Avoid keyword cannibalization.
- Audit existing posts.
- Map keywords to URLs.
- Update old posts with new keywords.
- Look for evergreen keywords.
- Avoid seasonal-only keywords.
- Or intentionally target seasonal.
- Use trend spikes to plan content.
- Target beginner keywords.
- Target advanced keywords.
- Target problem-solving terms.
- Look for tutorial terms.
- Seek “best X” terms.
- Seek “how to” queries.
- Seek “vs” comparison terms.
- Seek “review” terms.
- Seek product roundup keywords.
- Seek location-based keywords.
- Check local search variations.
- Use keyword modifiers.
- Common modifiers: best.
- Cheapest.
- Fastest.
- Easy.
- Beginner.
- Advanced.
- Free.
- Online.
- Generate more modifiers from SERP.
- Use wildcard searches.
- “* + keyword” trick.
- Mine YouTube autocomplete.
- Use YouTube Trends.
- Mine Pinterest search.
- Mine Amazon search.
- Look at book chapter topics.
- Look at table of contents.
- Pull ideas from course titles.
- Scan Udemy courses.
- Scrape competitor FAQs.
- Review sales pages for terms.
- Review product descriptions.
- Review support tickets.
- Collect recurring concerns.
- Gather customer reviews.
- Note repeated phrases.
- Track social media hashtags.
- Track Twitter/X trending topics.
- Track LinkedIn posts in niche.
- Use Surfer SEO keyword suggestions.
- Use MarketMuse ideas.
- Use KeywordTool.io.
- Use Keyword Sheeter.
- Try Soovle multi-engine search.
- Try AlsoAsked.
- Use ChatGPT for brainstorming.
- Mix AI ideas with manual research.
- Validate all AI suggestions.
- Check real search volume data.
- Build a keyword spreadsheet.
- Add volume, KD, intent columns.
- Categorize by theme.
- Categorize by funnel stage.
- Segment by difficulty.
- Prioritize quick-win keywords.
- Prioritize business-relevant keywords.
- Prioritize monetizable terms.
- Avoid vanity keywords.
- Filter out irrelevant terms.
- Filter out misleading intent.
- Check keyword seasonality.
- Compare year-over-year trends.
- Identify declining keywords.
- Identify rising keywords.
- Look for evergreen foundations.
- Target keywords with consistent volume.
- Inspect “Freshness” SERP signals.
- Check if Google favors news.
- Avoid keywords dominated by giants.
- Avoid SERPs full of ads.
- Avoid SERPs full of ecommerce.
- Look for SERPs with blogs ranking.
- Look for SERPs with forums ranking.
- Weak domains = good opportunity.
- Low backlink competition = easier win.
- Use Ahrefs SERP analysis.
- Look at DR/DA of ranking sites.
- Look at word count benchmarks.
- Spot missing SERP features.
- Target keywords with featured snippet potential.
- Target “zero-click” opportunities.
- Optimize for snippets.
- Optimize for FAQs.
- Identify image-heavy SERPs.
- Identify video-heavy SERPs.
- Decide content format per SERP.
- Look for ranking patterns.
- Compare similar keywords.
- Avoid duplicating content.
- Merge overlapping topics.
- Expand thin ideas into clusters.
- Build pillar posts.
- Build supporting articles.
- Interlink cluster pages.
- Look for semantic variations.
- Use NLP keyword tools.
- Include entities (People/Things).
- Use Google’s NLP API suggestions.
- Include concept keywords.
- Include contextual phrases.
- Use competitor backlink anchors.
- Look at internal link anchors.
- Check Wikipedia keywords.
- Pull ideas from Wikipedia headings.
- Review related pages on Wikipedia.
- Use “Search Console” existing data.
- Find queries you already rank for.
- Expand those into posts.
- Improve posts with near-ranking keywords.
- Identify CTR opportunities.
- Track impressions for new ideas.
- Use Search Console filters.
- Look at device differences.
- Look at country differences.
- Prioritize countries you target.
- Identify multilingual opportunities.
- Translate keyword lists.
- Validate search volume by region.
- Analyze intent changes by region.
- Track emerging niche topics.
- Monitor industry news.
- Join industry communities.
- Watch competitor content cadence.
- Explore patents for future topics.
- Follow trending influencers.
- Add brand keywords.
- Add competitor brand keywords (carefully).
- Track user questions via surveys.
- Track user questions via email replies.
- Ask your audience directly.
- Use blog comments as ideas.
- Use YouTube comments for ideas.
- Use customer interviews.
- Analyze internal site search.
- Look at abandoned carts queries (if ecommerce).
- Collect ideas from chat transcripts.
- Revisit keyword list monthly.
- Refresh data quarterly.
- Retire outdated keywords.
- Continuously expand the keyword pool.
If you want, I can condense them to 50, turn them into a checklist, or turn them into a step-by-step guide.